Brauð & Co – Reykjavík’s Iconic Bakery for Freshly Baked Goodness
Located in the heart of Reykjavík, Brauð & Co has become a symbol of Iceland’s thriving artisanal bakery culture. Known for its irresistible croissants, cinnamon rolls, and wholesome breads, this bakery brings together traditional baking techniques and a modern, colorful vibe. Stepping into Brauð & Co is not just about buying bread—it’s about immersing yourself in an experience where craftsmanship, creativity, and community come together.
The Signature Rhubarb Slice – A Taste of Icelandic Tradit
One of the bakery’s highlights is its rhubarb slice, baked with a rustic crumble topping and a golden lattice crust. This pastry represents a fusion of homely Icelandic flavors and the bakery’s inventive spirit. The tartness of fresh rhubarb pairs beautifully with the sweetness of the crumble, creating a balanced bite that feels both nostalgic and refreshing.
Served in generous squares, it’s a favorite among locals looking for a sweet treat that feels like home, and visitors eager to try something uniquely Icelandic.
The Signature Rhubarb Slice – A Taste of Icelandic Tradition
One of the bakery’s highlights is its rhubarb slice, baked with a rustic crumble topping and a golden lattice crust. This pastry represents a fusion of homely Icelandic flavors and the bakery’s inventive spirit. The tartness of fresh rhubarb pairs beautifully with the sweetness of the crumble, creating a balanced bite that feels both nostalgic and refreshing.
Served in generous squares, it’s a favorite among locals looking for a sweet treat that feels like home, and visitors eager to try something uniquely Icelandic.
Fresh Croissants – Golden, Flaky Perfection
Few things capture the heart of a bakery better than the sight of a tray full of freshly baked croissants. At Brauð & Co, croissants are a true labor of love—layered by hand, perfectly laminated, and baked to a deep golden brown.
The result is a pastry that’s buttery, airy, and flaky, making it a perfect morning indulgence. Many customers claim these croissants rival the best in Paris, which speaks to the bakery’s commitment to excellence.
A Bakery with Character – The Vibrant Storefront
Beyond the pastries, Brauð & Co is known for its vibrant storefront, painted with psychedelic murals that make it impossible to miss. Holding a warm croissant wrapped in a signature brown paper bag, with the mural as the backdrop, has almost become a rite of passage for food lovers in Reykjavík.
This colorful exterior embodies the bakery’s personality—bold, creative, and unapologetically different—drawing in curious passersby and loyal fans alike.
Why Brauð & Co Stands Out
What makes Brauð & Co truly unique is its balance of quality and culture. The bakery is dedicated to traditional slow-fermentation baking, using high-quality ingredients, while also embracing the vibrant, artistic energy that Reykjavík is known for.
Whether it’s savoring a flaky croissant fresh from the oven, indulging in a rhubarb slice, or simply enjoying the colorful atmosphere of the shop, visiting Brauð & Co is an essential Reykjavík experience.
